Xin Y. Evaluating the Effectiveness of Want Want Group’s Integrated Marketing Communications (IMC) Campaign during Chinese New Year 2022. J. Soft. Comput. Decis. Anal. [Internet]. 2023 Sep. 17 [cited 2024 Dec. 22];1(1):247-53. Available from: https://jscda-journal.org/index.php/jscda/article/view/19