ZARE, Zahra; ISLAM SIFAT, Annur; KARATAS, Mumtaz. A Review of Data Analytics and Machine Learning for Personalization in Tech Sector Marketing. Journal of Soft Computing and Decision Analytics, [S. l.], v. 3, n. 1, p. 92–111, 2025. DOI: 10.31181/jscda31202562. Disponível em: https://jscda-journal.org/index.php/jscda/article/view/62.. Acesso em: 16 feb. 2026.