XIN, YuXuan. Evaluating the Effectiveness of Want Want Group’s Integrated Marketing Communications (IMC) Campaign during Chinese New Year 2022. Journal of Soft Computing and Decision Analytics, [S. l.], v. 1, n. 1, p. 247–253, 2023. DOI: 10.31181/jscda11202319. Disponível em: https://jscda-journal.org/index.php/jscda/article/view/19.. Acesso em: 22 dec. 2024.